Public entertainment events were banned in Saudi Arabia till 2016. After it was legalised, one of the largest music festivals in the entire Saudi region was organized by MDLBEAST, Soundstorm. MDLBEAST is known for being one of the largest supporters and connoisseurs of music.
Now the Soundstorm 2023 dates have been released, and it has created massive excitement among the fans. Apart from organizing the most electrifying music festivals in the Middle East, the company is also known for making extraordinary content, producing, and hunting the best talents in the region.
5 Elements of The Largest Music Festival
Cultural Reset – Since its inception, Soundstorm has been a cultural reset for the Saudi youth. MDLBEAST successfully united them and created new ways of artistic expression. It successfully fashioned an unmatched cultural experience lasting for 3 days in 2022. The festival invited over 150 artists of different genres and art; including musicians, DJs, dancers, and more.
Amplifying the Voices – Talent is the heart and soul of Soundstorm and MDLBEAST. It scours the Middle East and its regions to find the best talents and showcase its art to over 450k visitors, which is increasing every year.
Cultivating Talent – After witnessing roaring success in the Middle East music scene, MDLBEAT established its record label and production house. The production label allows the company to directly cultivate not just local but also national and international talent. Its direct ties to the music communities helped further the success of Soundstorm 2021 with more than 750k visitors, lasting for 4 days.
Creating History – The establishment of the General Entertainment Authority allowed for public music and entertainment shows to take place in the Middle Eastern region. This was a historic move in itself. MDLBEAST’s ability to contribute to the growing culture of performance art and artistic expression enables it to shape an unparalleled experience for artists and art lovers all around the world. Designing public entertainment festivals of such scale and size in this region constitutes history, rips cultural band-aids, and creates a butterfly effect that will last decades to come.
Soundstorm 2022 – The tremendous success of Soundstorm 2022 was possible of the sheer scale of the talent and artists performing at the 3-day festival. Visitors from all over the Middle Eastern region and the world created an exhilarating experience for everyone involved. It gave the visitors 7 enormous dance floors and increased the number of performers and performances to over 200. Soundstorm is always organized on the weekends to ensure a non-stop experience of music, art, culture, and unabashed talent.
In Summation
Breaking through cultural and social barriers has never been an easy task. Creating a culture of open expression through performance art in the Middle East has been a cultural reset. Through a sheer passion for talent, content, and music MDLBEAST has been able to organize such events consecutively. Through cultivating local, national, and international talents the company is creating history; and Soundstorm 2022 was a prime example of it.
MDLBEAST is all set to bring to you another larger-than-life experience lasting through December 7,8, and 9th. Keep an eye out for the Soundstorm 2023 tickets to ensure you don’t miss the experience of a lifetime.
