If you are a business owner, you know the importance of having a great brand logo. Just like the quality of your services, a well-designed and attractive logo says a lot about your business. However, like everything in the market, trends come and go. Similarly, it is essential to keep your brand logo updated and refreshing as ever! Luckily, professional branding services in Dubai are there to take care of it. This article highlights the top 8 logo trends that rocked the year and might even continue to transform brands in 2023.
Minimalistic logos are simple, enduring, and versatile. It simply eliminates unnecessary components, leaving only those that matter. This gives any business a sleek and contemporary image.
- 3D for the win
The use of 3D effects in logo design is growing in popularity. Branding services in Dubai give your logo a touch of reality and depth that might make it enjoyable to look at. Additionally, these 3D logos speak of class and refinement.
- Love the geometry
Geometric shapes make a huge comeback in logo design. They can be utilized in various ways and look basic yet enticing. One can use these forms to create illusions of negative space, enhancing your logo’s visual impact and appeal.
- Lowercase is higher
If you think only high case letters and fonts make luxury, you might be wrong. The lowercase text in a logo blends a fun style with a minimalist sense. It is highly versatile across several industries, including high-end business services.
- The brighter, the better
In the past few years, soft and subtle shade logos have been in fashion. But logos in 2023 will stand out with their vibrancy and liveliness. Digital marketing specialists also say that bright and bold logos convey that your business is dynamic, modern, and engaging, helping you connect with a younger generation.
- Cartoons and mascots
Logo mascots have been a classic yet trending way of branding. One can easily spot famous logos with mascots in doodles, cartoon artwork, and fully animated forms.
- Hand-drawn is bliss.
Call it hand-drawn art or a sketch, these elements look stunning and are increasingly becoming popular. Hand-drawn components are a fantastic way to give your logo personality. They also give it a distinctive and organic feel that is getting harder to find in today’s digital age.
- Keep it moving
Another trending and super entertaining trend of logos are animations! Animated logos or incorporated small animated elements in the logo looks attractive and is a fantastic interactive experience for your customer. Animated logos also help keep it interesting while clients wait to access a program.
Meet the top digital marketing specialists in Dubai
Since a logo is the first thing clients see, it can be a real deal breaker with your clients! Thus, following the above trends can help you design a new or redesign the existing logo. Here, the best branding services in Dubai can help you produce an aesthetically engaging logo that speaks for your brand. They generally house a professional team of creatives and designers helping you achieve your brand goals. From designing stylish logos to brand consultancy, they’ve got you covered!